We show side-hustling Black Women entrepreneurs how to launch or level up product-based businesses.
Don’t let your 9 to 5 break your soul. Join Coterie Noir for the resources, tools, and community needed to use your time wisely and create your own opportunities
We don’t dream of labor…
And that’s where Coterie Noir comes in. Led by Clara Williams, Coterie Noir is a 4-month training program and community for Black women working 9 to 5s looking forward to saying, “See ya later, side-hustler. Hello, CEO!”
Members walk away with the community, the strategy, and the systems needed to sustainably grow their businesses.
co·te·rie [kō-tə-ˈrē]
an intimate and often exclusive group of persons with a unifying common interest or purpose (noun)
Coterie Noir is the place where pioneering cool kids congregate. A closed-door society for the self-initiated. A group of women activating their inner Sasha Fierce. We turn up for our businesses. We’re becoming better entrepreneurs and sisters. We’re exercising our freedom to do whatever the F*CK we want to do.
Raise your hand if this sounds like you -
Your product is amazing and should be in more people's hands
You want to launch your business, or need to move past a plateau
You know you need to do SOMETHING, but aren't clear on what that is
You've downloaded every free template and e-book there is – none of them work for you
You’re a little bit scared to ask for help
You sound a lot like me (Clara, who’s leading this thing)
I started my entrepreneurial journey going it alone to design and manufacture a gorgeous clothing line.
Despite an endless search for community. Coupled with a feeling of failure (and devastation) when products didn’t exactly fly off the shelves as planned.
The end result? Exhaustion and a search for answers.
After years of working with successful corporate brands and small businesses, now I’ve got it down pact.
Coterie Noir was created so you can learn from my mistakes. We'll show you how some of your most envied brands work, and how you can apply some of their techniques to where you are in your business.
Meet Clara, Head Bitch in Charge
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Meet Clara, Head Bitch in Charge ~
I’m Clara, a multi-hyphenate creative strategist that knows the ins and outs of selling products. I’ve been in your shoes before, as a product-based entrepreneur, I launched and pivoted my former women’s e-commerce brand, Shop Oasis NYC before finally calling it quits in 2020. I’ve worked with Coach and Vince Camuto as a product developer of women’s handbags for over 5 years. In those roles, I got a hands-on education in how to make products from inception to production.
The work I’m most proud of has been the work I’ve done with BIPOC entrepreneurs over the last 4 years. Working with entrepreneurs like yourself, together we have launched brands, crowdfunded books, launched new products, increased sales, given renewed sense of purpose and so much more. My mission is to leave a legacy of BIPOC owned businesses that go on to transform the product ecosystem.
Join me to become a part of the Coterie.
Brands we’ve worked with
Here’s what’s going down over the next 4 months
In 12 sessions, you will learn how to best market your business and create a strategy specific to what your business needs.
Resources
Lessons from Industry Professionals
1:1 Strategy Sessions
Group Strategy Sessions
A Tight-Knit Private Community
Help with System-Building & Automation
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What Coterie Noir IS
✓ A push for you to grow
✓ A support system
✓ A community of collaborators
✓ Unique solutions to problems
✓ A chance to work in your zone of greatness
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What Coterie Noir IS NOT
✘ A promise to triple your sales after your first 4 sessions
✘ Gimmicky
✘ Going to provide you with a community of “yes women”
The People Have Spoken
The People Have Spoken
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![Coterie Noir Testimonial - Laura Welch Nevarez]()
Clara is not just an ally for your business, she is an accomplice. She will be in the arena with you until you achieve your goals.
Perhaps the best example of this was when I had a last-minute opportunity to attend a gala where I could market my coaching business. In less than 48 hours, she worked with me to design, revise and deliver a beautiful professional business card that I was not only able to use for the event but for multiple events afterwards.
Clara always set more ambitious goals for me than I did for myself and was there to support me when I was tired or wanted to give up. I can't recommend her more highly.
– LAURA WELCH NEVAREZ, ANAVAH LEADERSHIP
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![Coterie Noir Testimonial - Tamara Thomas]()
Clara is a priceless resource! Before Clara, being a solo entrepreneur was TOUGH, and like most of us, I truly didn't know what I didn't know.
With the work we completed together, I had my most successful season yet. Not only did she help me identify my target customer and unlock email marketing; but she also helped me stop haphazardly posting on social media and formulated a workable posting schedule.
She has all the skills to help a small business thrive and has a specific aptitude for connecting people.
I will work with her again and again.
– TAMARA THOMAS, JE MÉRITE
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![Coterie Noir Testimonial - Jasmin Carey]()
Clara gave me the confidence to push past my ideas of perfection, and that makes her invaluable
For me, one of her most important skill sets is her ability to help you tell your story and fill in the gaps. Clara is deliberate with her marketing tactics and implements with great attention to detail.
She has helped me set goals, meet deadlines, and guided me through my business transition from online to in-store.
My time with Clara has forever changed my business and me.
– JASMIN CAREY, NOVA BROWN AND BREWSTER PROJECTS
Your Investment Options
Apply to Coterie Noir and select which plan works best for you, so you can say “see ya later, side-hustler. Hello, CEO!”
$4,000 USD
$2,100 USD
2 MONTHLY PAYMENTS OF
$1,200 USD
4 MONTHLY PAYMENTS OF
Ready to go get it?
Complete this form so we can get to know you. We’ll follow up and grab time on your calendar so we can discuss the program and your business needs in more detail.
Program Breakdown
In 12 sessions, you will learn how to best market your business and create a strategy specific to what your business needs.
Get a clear brand voice to clarify your messaging and reach more aligned customers
Focus on balancing your work life with self-care
Gain a community of supportive, like-minded business owners
Craft a marketing strategy
Introductions
Target Customer
Brand Voice
Self-Care Activity / Group Workout
Branding
Systemization
Marketing Sales
Self-Care Activity / Style Session
Social Media
Email Marketing
Getting Unstuck
Self-Care Activity / Group Workout
Cost of Goods / Pricing Strategy
Competitive Analysis
Launch Strategy
Self-Care Activity / Group Workout
How We’ll Work Together
Group Working Sessions
As a group, we will work through problems as a collective to grow and change the game together.
1:1 Sessions with Clara
Cohort members can schedule one-on-one sessions with Clara to track progress and address individual needs.
This is YOUR Program
We will work together as a unit to launch or pivot your brand to new heights. SO. Ready to go get it? Apply to Coterie Noir today, so we can get to know you.
We’ll follow up and grab time on your calendar so we can discuss the program and your business needs in more detail.